It always seems easier to give advice than to take that advice and apply it to yourself.
I don't think it is just me, one definition of an expert is "a know-it-all from out of town."
We usually won't listen to someone we know well , or to ourselves.
A case in point, and what caused me to think about this. I've just finished creating an e-course for entrepreneurs about Internet niche marketing.
The course is for Bastiat Free University, and includes many great ideas. The summary points out what you need for a profitable business niche. The profitable niche list went something like this - but with more explanation:
- A niche populated with highly enthusiastic prospects
- that have a serious problem
- that no one is addressing properly
- that you are enthusiastic about
- and that has money they will spend for your product or service
The e-course is more involved than that, but you get the idea. In fact I've talked about and taught these basic concepts for years. That is the rub - I ignore them when they are inconvenient. Like now ....
Bastiat Free University is a case in point.
- it's a niche mainly populated with unenthusiastic students
- who are burned out by public schools
- that no longer trust educators (with cause)
- that I am enthusiastic about
- and that I'm offering for free
- and it may take decades before individuals are really ready for a better educational system.
Bastiat Free University needs a purple cow, any suggestions?
I know how to create great cash flow with applied knowledge in areas like niche marketing. Yet I am putting in my time on a project that may not succeed in my lifetime. As someone said " I would rather spend my life working without success for a good cause that will eventually prevail, than succeed supporting a lesser cause that is doomed to eventual failure."
I guess it comes down to how I personally define success -- not by dollar signs, but by positive action.
and I'm having a great time.