Saturday, August 26, 2006

Leaving Money On The Table

Money not earned can be money lost forever.

As a small business person or an entrepreneur you may have a one dimensional view of yourself.

I created the product.

I run the company.

I am a marketer.

Leadership is my forte.

We are frequently forced to wear many hats - but if we are not willing to learn about new techniques outside our specialties - we may be leaving money on the table.

Those other hats may need to fit better.

There are a lot of good books for folks that want to understand a field without going in too deep. A single basic online college course may provide all the information you will ever need about finance or marketing.

It is your business - the more you know about different disciplines, the more opportunities you will uncover.

To remain specialized may be leaving money on the table.


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