I love it when a new media technology like direct to desktop communication first appears.
Read this short story on a new communications tool, perhaps even a new media. This is about communications that, unlike marketing e-mails, may get read. This is based in permission marketing, and permission marketing is powerful.
Yesterday I listened to a recorded conversation between two knowledgeable greats of direct marketing. They discussed the old pre-Internet and e-mail days, and how things had both changed and stayed the same. There was a lot of good information and some amazing insights.
The successful direct mail guy was now using print media to send leads to his web sites. He mentioned how everything is always changing, and you have to be able to adapt, he said his new marketing campaign had streaming video.
Okay so far, nothing new.
The other guy, who started on the net and was starting to expand the value of his list with off line marketing dropped a one line bomb shell. He said with the difficulties that had increasingly plagued e-mail, he was sending his clients messages direct to their desktop - and avoiding depending on e-mail. Then the conversation moved on.
What was that?
Direct to Desktop? Communications direct to a prospects or customers desktop and minimizing the hassles of using e-mail?
I wanted to know more.
I've found out a bit more, or I should say the information found me, and a program based on direct to desktop publishing starts this morning.
This may not be the whole story, but you never know everything when a new technology hits. Those who used the early TRS80 and Apple II personal computers had no idea of where it might lead - but they were well ahead of the pack when powerful change came.
Direct To Desktop communications, we may just be seeing a part of it, but the part we see may make a huge difference. This may keep growing, and you will be here on the first day. Take a look, and see what the future might hold.
A simple name - a simple concept, perhaps a powerful new, new, thing.