Leaving Money On The Table
Money not earned can be money lost forever.
As a small business person or an entrepreneur you may have a one dimensional view of yourself.
I created the product.
I run the company.
I am a marketer.
Leadership is my forte.
We are frequently forced to wear many hats - but if we are not willing to learn about new techniques outside our specialties - we may be leaving money on the table.
Those other hats may need to fit better.
There are a lot of good books for folks that want to understand a field without going in too deep. A single basic online college course may provide all the information you will ever need about finance or marketing.
It is your business - the more you know about different disciplines, the more opportunities you will uncover.
To remain specialized may be leaving money on the table.